Understanding Cash Flow Statements and Their Importance in Business Sales

by Allan Johnson 29th of October, 2024
Understanding Cash Flow Statements and Their Importance in Business Sales
Understanding Cash Flow Statements and Their Importance in Business Sales

You know the business is profitable, asset position is strong, and the business is growing, but is it a deal?

Maybe, but have you considered the business's cash flow requirements?

Before you commit, you need to dissect the cash flow statement.

A cash flow statement is one of the most important (and sometimes most ignored) financial document for understanding a business's financial health. There is a big difference between cash flow and profitability, and this statement can help you determine whether a particular business is a good decision. 

A cash flow statement shows how money moves in and out of a business over a specific period. It typically comprises three categories:

  • operating activities,
  • investing activities and
  • financing activities.

Each section offers unique information that can help you evaluate a business.


Operating Activities


The operating activities section tracks the cash generated by a business’s core operations.

It includes:

  • revenue from sales,
  •  payments made to suppliers,
  • wages paid to employees and
  • other day-to-day operational expenses.

A positive cash flow indicates the business can sustain its essential functions at the current activity level without relying too heavily on external funding sources.
 

Investing Activities

 

Next is the investing activities section.

This part of the statement deals with purchasing and selling assets such as property, equipment, or investments in other businesses.

A company that is consistently acquiring assets may be looking to grow or expand its operations, while a business selling off assets might be raising cash, which could signal either a shift in business strategy or financial trouble.

For buyers, understanding where a company’s money is going can shed light on the business’s future potential or risks.
 

Financing Activities


Finally, the financing activities section covers cash transactions related to borrowing and repaying loans, capital injections, and paying dividends.

This section helps paint a picture of how a business funds its operations. High debt levels or frequent borrowing could indicate financial strain, while consistent dividend payments or drawings may suggest the company has been generating excess cash to reward its owners.

Business owners know financial reports like income statements or balance sheets provide valuable information. The cash flow statement focuses specifically on liquidity—whether the business has enough cash to cover its immediate needs.

It's particularly valuable for buyers because it shows the money flowing in and out of the business, not just future promises or projections. It also indicates whether you may need to inject additional cash following the purchase. This can offer a more realistic view of the business’s situation.

In summary, when assessing a business to buy, reviewing its cash flow statement provides insights that other financial documents might not.

It answers critical questions like:

  •  whether the business can continue operating under current conditions,
  •  whether it has the cash on hand to meet obligations and
  •  whether it is investing in its growth.

The cash flow statement is critical to understanding the practical realities of the business’s financial situation. It gives buyers a window into how well a business manages its money, making it an essential tool for anyone serious about making an informed purchase decision.
 

Tags: selling exit strategy tips small business

About the author


Allan Johnson

As a former accountant and financial planner with almost 50 years in the industry, Allan has a wealth of experience to share. Offering his unique pers ...

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