How to create a successful SEO content strategy in 2023

by Marshall Thurlow 9th of February, 2023

How to create a successful SEO content strategy in 2023

As we move into 2023, the digital world will continue to expand and grow in importance. Keeping up with the latest developments in digital transformation can be like swimming against the tide. However in this whirlwind of change, it is vital for your business to stake its claim and put forward a strategy that embraces digital.

When it comes to technology, there has been exponential growth in ecommerce, supply chain management and virtual meeting adoption. In all of this, businesses are working out how to layer in a more agile digital marketing strategy that cuts through the noise. There has been more of a focus on content marketing with an increasing number of brands focused on driving traffic, as well as generating leads and conversions.

One of the key pillars in a content marketing strategy is search engine optimization (SEO). Not only does SEO help with enhancing the quantity and quality of traffic, but it also helps with increasing visibility and connecting you to your target market.

Infact, SEO is being reborn through digital transformation as more and more people use digital platforms to find content, information, products or services.

Here, I’ll cover four things you should do to boost your digital presence in 2023.

1. Optimise for voice search

With the introduction of voice assistants such as Siri and Alexa, brands are finding innovative ways and strategies to take advantage of this opportunity.

There are multiple aspects to voice search optimization, but one of the most important is to optimise for more conversational types keywords/search phrases. Previously, you may have optimised for the keyword ‘chiropractor suburb’ which is a variation of keyword + location.

Now, voice searches tend to include phrases like “where is the nearest chiropractor to me”, or “who is the best chiropractor in Sydney”. By integrating local keywords and conversational phrases in your optimisations, you have a better chance of showing up in search engine results pages for voice searches.

Optimising for voice also includes:

● Ensuring your Google My Business / Maps profile is set up, optimised and has positive customer reviews

● Using schema markup

● FAQ pages and FAQs published to main service or product pages, using words such as; Who, What, Where, When, Why, and How

● Ensuring your website is mobile optimised, as most voice searches occur on mobile devices

2. Repurpose your content for different channels

Repurposing your content involves recycling content and transforming it for various channels. For example, you can turn your long-form video into short videos, snippets for social media channels, or even a blog post and article. By doing so, you will be able to reach different audiences that have different preferences in consuming their media.

Other ideas include creating podcasts, turning it into an infographic, creating a social media thread and more. When it comes to creating content, it’s important to prioritise evergreen and popular content, timing its release, and using attractive visuals to give your content the best chance of being shared.

3. Optimise your website and improve user experience (UX)

A successful SEO content strategy is built upon the fundamentals of SEO, so it’s vital that you’re optimising your site. Some important SEO optimisation strategies to consider include:

● Ensuring that your layouts are mobile-friendly

● Optimising for page speed as well as load times (via GTmetrix of Google Page Speed

Insights)

● Optimising metadata

● Ensuring that there isn’t duplicate content on your website

With the above, you’ll not only be able to ensure that your user has a good experience while they’re on your website, but it makes your content accessible on mobile.

4. Keeping up to date with Google’s guidelines

With Google constantly updating its algorithms, major updates can have a significant impact on SEO and content strategies. Google’s most recent ‘Helpful Content Update’ in September 2022, for example, is an example of this. With AI content growing in popularity, this particular update by Google was designed to prioritise people-first content and devalue automated content.

While it’s hard to tell what other algorithm updates Google has planned for the future, it’s important to stay abreast of updates so you’re able to have a good understanding of why your content isn’t performing as expected.

This means only following ‘white hat’ SEO tactics, focus on quality content, don’t engage in spammy SEO tactics and put the customer first.

Wrap Up

While some of these items have been essential to SEO for a number of years, in 2023 these are my top areas to focus on. Every brand and business wants to have a strong online presence, and by following these tips, 2023 may be less of a whirlwind and more of a stable ride.

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