EBITDA, EBITA, and EBIT: What These Mean and Why Accountants Use Them

by Allan Johnson 31st of January, 2025
EBITDA, EBITA, and EBIT: What These Mean and Why Accountants Use Them
EBITDA, EBITA, and EBIT: What These Mean and Why Accountants Use Them

The late Charlie Munger, Warren Buffett’s long-term business partner, is quoted as saying: “Every time you hear EBITDA, just substitute it with ‘bullsh*t’.”

Probably a bit harsh! 

When used as an analysis tool, EBITDA (and its cousins EBITA and EBIT) helps accountants focus on the core financial health of a business. 

And you don’t need to be an accountant to gain the same benefits.

The terms might seem complex at first glance, but they offer unique insights into a company’s profitability by stripping away non-operational factors.

Still not sure? Read on, and everything will be explained.
 

What is EBITDA?


EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. 

This metric provides a snapshot of the operating performance by focusing on profits before considering:

  • how much the company pays in taxes, 
  • how it finances its assets (debt or equity), and 
  • depreciation and amortization (which is the accountant’s best guess at how fast those assets are wearing out).

By excluding these factors, EBITDA gives a clearer view of the company’s core profitability from its day-to-day operations without the effects of financing or accounting decisions.
 

What is EBITA?


EBITA, which stands for Earnings Before Interest, Taxes, and Amortization. 

It excludes the impact of interest and taxes just like EBITDA but focuses only on amortization, which represents the gradual write-off of intangible assets (such as patents). It includes depreciation (the wear and tear on tangible assets like equipment).

It therefore allows for the cost of replacing those assets in the future.

EBITA is useful when a business has substantial intangible assets, as it provides an operational perspective without “penalising” earnings by arbitrarily writing off intangible assets, which can have very long, useful lives.


What is EBIT?


EBIT, or Earnings Before Interest and Taxes, is the simplest of the three metrics. 

It focuses on a company’s operating income, excluding interest expenses and tax obligations. Unlike EBITDA and EBITA, EBIT includes depreciation and amortization, reflecting the wear and tear on tangible and intangible assets. 
 

What is EBIDTA, EBITA and EBIT in a Business Sale

 

Why Are These Metrics Important?


Each of these metrics serves a slightly different purpose, but all are essential for understanding the financial performance of a business. Here’s why accountants rely on them:
 

Isolating Operational Performance

EBITDA, EBITA, and EBIT help focus on a business’s core operational profitability. By excluding costs related to financing, taxes, and non-cash expenses, they offer a clearer view of how well the company is performing without the noise of external factors.


Comparing Across Businesses

Businesses often have different tax rates, debt structures, and asset bases. By excluding many of these factors, these metrics allow for more straightforward company comparisons. This insight is beneficial when evaluating potential acquisitions or investments, providing a relatively level playing field.


Attracting Investors or Buyers

Potential investors or buyers are primarily concerned with how well a business generates cash flow from its operations. EBITDA and EBITA, in particular, are widely used by investors because they show the company's potential to generate cash before financing and tax obligations bite.


Understanding Cash Flow:

While none of these metrics are perfect cash flow indicators, they provide insight into a company’s ability to generate cash surpluses. EBITDA, for example, gives a rough idea of cash flow by excluding depreciation and amortization, which are non-cash expenses. This makes it helpful in assessing how much cash a company produces from its core activities.


Which Metric Should You Use?


EBITDA is often favored by companies looking to highlight their cash-generating ability, as it eliminates non-cash expenses.
EBITA strikes a middle ground, focusing on core operations while accounting for the depreciation of physical assets.
EBIT is useful when you want a more complete picture of operating income, including the effects of depreciation and amortization.
 

Conclusion


EBITDA, EBITA, and EBIT are critical tools that accountants use to assess a business's profitability and financial health. Focusing on operational performance and excluding non-operational factors helps business owners, investors, and buyers better understand how well a company functions. Whether you plan to expand or sell your business, understanding these metrics will provide valuable insights into your company’s financial strength.

Tags: business owner small business tips

About the author


Allan Johnson

As a former accountant and financial planner with almost 50 years in the industry, Allan has a wealth of experience to share. Offering his unique pers ...

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