5 Reasons You Should Clearly Show an Asking Price on Your Ad

by Vanessa Lovie 28th of January, 2025

5 Reasons You Should Clearly Show an Asking Price on Your Ad

When it comes to advertising your business for sale, one of the first marketing decisions you’ll make is whether to display an asking price on your listing.

Some sellers prefer to use “Price on Application” (POA) encouraging the buyer to reach out. But there are some advantages to showing an asking price.

We take a look at five reasons why you may want to display an asking price in your ad. As always you should get professional advice specific to your circumstances.

1. Attract Serious Buyers

Listing the asking price upfront ensures you’re targeting buyers who are financially capable and genuinely interested. With no price, there is so much variation. Buyers will question if it is a $100,000 or a $1 Million business.

Without a clear price, you may waste time fielding enquiries from people who can’t afford the business or are simply curious.

Serious buyers are more likely to reach out when they can immediately assess if the opportunity fits their budget. This can save you valuable time and streamline the selling process.

2. Get More Enquiries

Listings with a clear price, get more enquiries on Bsale. So if you want to attract more buyers intersted in your business, its a good idea to show the price.

3. Establish Transparency and Build Trust

Being upfront about your asking price signals to potential buyers that you’re transparent and confident about the value of your business. Buyers will be looking at other businesses for sale, and the buyer may be hesitant to contact you with price information missing.

Trust is a crucial element in any transaction, and displaying the price can foster it right from the beginning. Hiding the price may create skepticism, leading potential buyers to wonder if there’s something to hide or if the business is overpriced.

4. Help Buyers Assess the ROI

Buyers often evaluate businesses based on their potential return on investment (ROI). By showing the asking price, you allow them to make quick calculations and compare your business with others in the market. This not only encourages them to consider your listing but also positions your business as a legitimate and well-thought-out opportunity.

For more on ROI and its importance in business sales, check out What is a High ROI Business and How Can You Find One?.

5. Speed Up the Negotiation Process

Including an asking price establishes a starting point for negotiations. Buyers will have a clear idea of your expectations, making it easier for both parties to discuss terms and reach an agreement.

Without a price, you may encounter buyers offering unreasonably low figures, which can prolong the process and add unnecessary frustration.

So Should You or Shouldnt You Use POA?

While keeping the price private might seem strategic in some cases, it often leads to delays and missed opportunities. Being transparent about your asking price not only attracts the right buyers but also sets the stage for a smoother negotiation process.

For tips on creating an effective ad, read How to Create a Engaging Business for Sale Ad.

Tags: selling a business creating an ad