Ros Weadman is an award-winning brand communication and reputation specialist. She combines her 35+ years of professional expertise in strategic communications, marketing, branding, psychology and education to improve the business results, relationships and reputation of her clients through strategic brand alignment, distinctive positioning and powerful communication.
For organisations, this involves aligning and integrating organisational culture with corporate communications, customer experience and citizenship so there is consistency of brand across people, channels and touchpoints.
Published Articles
Beloved Brands Are Built on Great Cultures
In the musical Moulin Rouge, nightclub owner Harold Zidler famously says, ‘For this is more than a nightclub. The Moulin Rouge is a state of mind!’. The Moulin Rouge became a beloved brand built on a collective mindset. The beliefs and values that... Read More ยป 4 min read
